2018 central air conditioning market unit unit growth over 15%
Note: Because the major brands, especially domestic appliance brands Gree, Midea, and Haier, have different definitions and sales channels for unit units, the unit units are no longer subdivided into duct units, ceiling units, and ceiling units in this report. Cabinet machine (above 5P). The market capacity of unit units in this report does not include the unit shipments of Gree, Midea, Haier and other unit units sold through home air-conditioning channels.
Unit units are already the second largest product category in the central air-conditioning market in the country, in addition to multi-line units. The market share in 2018 was more than 20%, and the year-on-year growth rate was more than 15%. In recent years, the unit share and growth rate of unit units have been relatively stable. As a relatively inconspicuous product category in the central air-conditioning market, it has received more and more attention from brands in recent years, especially the duct machine products. The attention of Japanese brands has become the key to sales breakthrough. At the same time, under the previous high growth in the home improvement retail market, there was also a pull from unit units.
Central air conditioning
Compared with multi-line and home air conditioners, unit machines have a comprehensive eclectic advantage, and are increasingly favored by small tooling projects, restaurants, entertainment venues, and home users. On the one hand, from the aspect of product development, it can be seen that mainstream brands attach great importance to the unit unit product market. The original unit unit products are not high in technical content and the majority of sales are occupied by domestic brands. However, with the development of the market, these There has also been a great leap forward in technology from the fixed frequency to the frequency conversion, from the homogeneous competition to the appearance, intelligence, ultra-thin, mute, filtering, purification and other functions and competition in market segments, such as Daikin 3D airflow Air duct machine, special duct machine for light trough, small-scale surrounding air ceiling ceiling type with beautiful appearance, beautiful TR series DC inverter duct machine, Mitsubishi Heavy Industries Haier's restaurant air conditioner, second generation air conditioner for kitchen, Gree Dedicated kitchen air conditioners, McQuay DC inverter air duct machines, Hitachi UX inverter air duct machines, Toshiba DI series air conditioners, Haier butterfly wing concealed duct machines, Tianjia even launched 6HP duct machines and so on. Subdividing the space field, many brands have also launched special series for shops, bedrooms, restaurants, wardrobes, kitchens, and light troughs. On the other hand, the sales channels of unit machines are also more flexible, and they are more free, both online and offline.
From the perspective of the brand structure, the domestic brand occupying the majority of the unit market has not been broken, but it can already be seen that other Japanese and South Korean brands and traditional water system brands are exerting force. In 2018, the two major brands with the largest unit market share were still Gree and Midea. Haier ranked third. These three domestic brands accounted for more than 70% of the unit market. It is indeed difficult to shake. Among the Japanese brands, Daikin, Hitachi, and Mitsubishi Heavy Industries Haier top the list in the unit market. Among them, Daikin has the highest share, reaching 5.5%, and Hitachi and Mitsubishi Heavy Industries Haier are equally competitive. There are also some Japanese brands such as Panasonic, which are also very popular in the unit market, and the legendary series has been favored. In addition, some traditional home appliance brands such as Hisense, Chigo, Oaks, and TCL also have certain advantages in the unit market. It is also worth mentioning that the Korean brand Samsung has the ultimate pursuit of appearance of the Korean brand. The 360-round embedded indoor unit and the Mufeng unidirectional airflow embedded unit are relatively representative products and are deeply influenced by young fashion. Of users.
From the perspective of regional market share, the East China region with the largest market share is also the best-developed market for unit products, with a market share of 36.8%. The product share of unit units in the three regions of South China, Central China, and North China is about 15%. The unit unit share in the southwest region has increased to 11.4%; the market share of the northwest and northeast regions has not reached 5%, and the northwest region Slightly better, and there is a tendency to improve.